In recent times, magazines, television, and movies have often tended to use glamorous looking men in their advertising. We’re all very familiar with skinny men with pale skin who look like heroin addicts, or pretty boys who get muscles in a gym rather than by real work. They have their hair properly slicked and moussed with just a stray hairt or two out of place on their forehead to signify “coolness.” These models are manicured and pedicured. Their muscles are oiled to depict sweat. Their clothes have no wrinkles.

But it’s all phony and the readership of America is tired of the sham. They can’t identify with men like that. They’re tired of Leonardo DiCaprio and yearn for a time when men were men like John Wayne, Clark Gable, and Robert Mitchum.

Finally the call of the people has been heard. When heavy truck companies launched their new line of heavy trucks, they wanted manly models for the photos in their brochure line. Men of brawn and perspiration and stink of oil who you can be proud of for doing real work with their bare hands in our modern world of conveniences. The world of male modeling is exciting again! Let’s take a look…

Before male models drove around in fancy sport cars made in other countries. Speed and sleek design were all that mattered. But now in a beautiful pastoral landscape, you can see real men driving mighty refuse vehicles made in the U.S.A! Check out another example.

Usually when a male was in distress in an advertisement, he would get on his cell phone and call a motor rescue like AAA. But now real men drive utility trucks! And if their truck breaks down, they fix it themselves on the spot!

What does a real man look like up close?

Zooming in on the first photo better demonstrates the model concentrating on his task at hand. The strong grip on the steering wheel demonstrates a strength that would bend a typical sports car steering wheel into a pretzel. The icy, steel gaze is in no mood for nonsense. He knows there’s important tasks at hand that will only be accomplished by putting thoughts out of his mind like a sleek new pair of alligator shoes or a designer watch. He lives in a world of real life where many people depend on him. He dares not let them down!

A closeup of the utility truck photo reveals the same model that was in the garbage truck. The real man knows how to work in a variety of venues. Whether it’s disposing of things we no longer want or taking care of machinery that provides us shelter and power, he feels at home. No 9 to 5 silliness for him! A modern-day Superman, he’s on call 24 hours a day, 7 days a week. He makes us feel safe. We should give prayers of thanks daily for men like him that take care of the rest of the weak and frightened human race.

So if you seek a real man, do not look on the fashion runways. You’ll find him instead on the freeways and in the factories. Pierre Cardin would do well to focus on those locations.

I end this essay now with a last photo, as our hero gets into yet another truck to go to another adventure. Where will it lead to? What new crisis confonts him? Will he return home in time to catch the football game? Where ever he is now, we salute him.

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